Dr. Paul Paulus of the University of Tennessee coined the term “brainwriting” as opposed to the well-known brainstorming method of generating ideas and innovative solutions to problems.
His work focuses on the group creative process. Those who have followed his work contend that brainstorming is less effective as a fresh idea generator than we once believed.
Why?
Because the first ideas that are thrown out are apt to have a disproportionate influence over the group’s thinking. The group is already assimilating the early ideas and not paying equal attention to subsequent thoughts.
To combat this, instructional design consulting professionals recommend that you incorporate brainwriting.
- Have team members first write down their ideas rather than speak them aloud and thus crush creativity.
- Write the ideas down.
- Post them on a wall.
- Then begin the large group discussion.
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